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Writer's pictureDevonna Harrison

Ideal Customer Profile

Updated: Jul 18, 2022

Industry research identifying a company's target market and understanding the main target audience to provide a well-researched audience profile.


Audience profiling plays a crucial role in today's business world and is essential in understanding where to spend time and money for the greatest ROI. By knowing precisely who your audience is, we can identify whom to focus which marketing activities on.



Ideal Customer

First, we consider the customers’ attitudes toward the products/services.



Potential Customer Demographics

Now that research has given a broad description of the potential customers, more details can be added. This information includes demographic information of the target audience profile that will help better understand the company's customer base.



Identify the Needs and Problems

Consider the customers’ needs to have a better idea about how to present products in a way that makes them appealing. Knowing your target audience may also help you to define your niche in the market.



Determine Where Their Customers Will Find Them

Lastly, it’s important to think about how their customers will find the company or its offerings.

How are the customers likely to stumble across the business?




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